The problem is these apps aren’t connected to Salesforce, which is a critical system for running the business.To deal with the challenges of working directly in Salesforce, account executives rely on applications that are easier and faster to use including Evernote, Mac Notes, One Note, Google Sheets, Google Docs, To-do lists, and more.Working in Salesforce alone for end users (account executives, account managers, sales engineers, etc…) is technically possible, but it’s terribly inefficient and slow, forcing highly educated and skilled salespeople into spending 50% or more of their time with tedious data entry.It does not, however, fit naturally into a salesperson's day-to-day workflow. In other words, it’s for managers and leaders. We learned Salesforce is an exceptional product, but it’s primary strength is a relational database for capturing information and reporting on it. We’re still doing this today, but we are focused on new questions and challenges in an endless journey to surprise and delight our customers. We mapped those patterns and our learnings to ideas and we started to connect the dots. Instead, there were a series of observations that eventually led to identifying patterns. We wouldn’t be here without your support. To all of you who let us into your worlds to learn - thank you. In our search to learn more, we used the same products and adopted the same workflows every account executive used, we conducted hundreds of Zoom calls with salespeople, and we were fortunate enough to shadow some reps in person (pre-COVID-19 days) where we literally sat for hours observing how account executives work. Salespeople succumbed to the pain of managing their daily to-dos and sales workflows with dozens of open browser tabs and the mind numbing process of copying and pasting notes from various apps into Salesforce opportunities. Nearly every salesperson we spoke with struggled with the browser tab fiasco, and everyone accepted that endless browser tabs was just an unfortunate part of the job. How we came to ask this question is a different story which we’ll get to in a later post. Ī couple years ago we started with a question: Why do salespeople use so many browser tabs to do their jobs? The Scratchpad team and I are excited to work with David, Steve, and our incredible angel investors to create something truly special for salespeople - the world’s first workspace for revenue teams. David’s expertise in bottoms-up SaaS businesses and products is, well, legendary. ĭavid Sacks, aka “the Rainman” and one of the “Besties” from the All-In podcast, is joining the Scratchpad board of directors. Steve’s understanding of the sales technology landscape is unparalleled and his experience in building a company known for culture has already played an important role at Scratchpad. Steve Loughlin, from Accel, previously built RelateIQ (acquired by Salesforce in 2014). While the new capital itself is important for our ability to invest in product development to make Scratchpad even better and faster for our users, the truly exciting part is the opportunity to partner with the best folks in the industry on our journey. Today, I’m thrilled to share that Scratchpad has secured $13 million in new funding led by David Sacks at Craft Ventures, with Accel continuing to participate after leading our seed round last year.
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